Journey templates
Eight ready-made journeys for Media & OTT, each ending in a goal.
Industry pack
Keep subscribers watching, reading and renewing
Streaming, news and content apps use Flowfox to alert audiences to new content, remind them where they left off and win back those who go quiet.
8 journey templates4 starter segments6 events in the schema
Media & OTT · PackInstalling
Install
Last watched over 7 days agoOn
Plan is ActiveOn
Series is In progressOn
Map
video_playedMapped
episode_finishedMapped
subscription_startedMapped
Go live
Journey validatedDone
Test sendDone
A person approvesWaiting
Step 1 of 3
Install the pack
8 journeys, 4 segments and the data schema, added to your workspace.
Included in the pack
Everything you need to send on day one
8journey templates
4starter segments
6events in the schema
6attributes in the schema
1starter dashboard
Message templates
Wording written for the channel, ready for DLT or Meta approval.
Starter segments
Four audiences you can use on day one.
Starter dashboard
The numbers this industry watches most.
Data schema
Events and attributes to send, with their properties.
Template library
Eight journeys for Media & OTT, ready to edit
Pick a template to see its path from trigger to goal. Install it, change the wait or the channels, send a test and approve it.
Sample workspace and sample counts. Nothing is sent from this page.
Data schema
The events and attributes to send
Send these from your app, site or system by SDK or API. The schema is inferred from incoming data and can be locked.
Schema (12 items)
video_playedEventepisode_finishedEventsubscription_startedEventtrial_startedEventpayment_failedEventcontent_sharedEventplanAttributefavourite_genreAttributelast_watched_dateAttributedeviceAttributelanguageAttributerenewal_dateAttributeFour starter segments
Paused mid-seriesSeries in progress, no play in 3 days
Lapsed 30 daysNo play in 30 days
Renewing soonrenewal_date within 7 days
Sports fansfavourite_genre Sports
Onboarding plan
From empty workspace to a live journey in a week
A guided checklist walks you through each step. Timing depends on how quickly your data and templates are approved.
Connect and import
Create the workspace, connect a data source or SDK and import your contacts with the import wizard.
Install the pack
Install the Media & OTT pack, map your events to the schema and approve the first message templates.
Go live
Validate the first journey, run a test send and go live. Watch the counts per step.
Measure
The numbers to watch
MetricWhat it tells you
Weekly active viewersShows engagement with alerts.
Resume rateShare who return to an unfinished title.
Trial-to-paidShows conversion.
Churn rateShows retention.
Guide
Customer engagement for media and OTT
Relevance beats volume
Audiences tire quickly of alerts that do not match their taste. Flowfox lets you use favourite genre, last watched and device as attributes, so alerts are sent to the people who care.
Continue watching and win-back
A viewer who paused mid-series is the easiest to bring back. A reminder the next day, in the app, often does it. People who have gone quiet for 30 days need a different message: what is new, and perhaps an offer.
- Continue-watching reminders
- New-content alerts
- Win-back after 30 days
Trials, renewals and payment failures
A trial recap that shows what the viewer watched makes the paid plan feel earned. Renewal and failed-payment messages should be clear and calm.
Live events
For live sports or premieres, schedule reminders an hour before and at start, on push and WhatsApp.
Other industries
Looking at another sector?
Help Center
Guides for Media & OTT
Help
Install an industry pack
Add the journeys, segments and schema to your workspace.
Help CenterHelp
Build your first journey
Start from a trigger, add a wait and a goal.
Help CenterHelp
Send your first event
Send an event so a journey can react to it.
Help CenterHelp
Import your contacts
Bring a list in from a file.
Help CenterFrom the blog
Playbooks for Media & OTT
Blog
New content alert: from trigger to goal
Every step, in plain words.
Playbook · 5 minBlog
Continue watching, step by step
Edit the wait, the channel and the wording.
Playbook · 5 minBlog
Which events to send first for Media & OTT
Start small, grow the schema.
Guide · 4 minBlog
What to measure for Media & OTT
Weekly active viewers and more.
Explainer · 4 minBlog
Editing a template before go-live
Validate, test, approve.
Checklist · 3 minBlog
Weekly picks: wording that gets approved
For DLT and Meta review.
Guide · 5 minQuick answers
Short answers about Media & OTT
How do I send new-content alerts to the right people?
Use attributes such as favourite genre and send an alert only to matching segments.
Can I remind viewers to continue watching?
Yes. Send a pause event and trigger a reminder after a wait.
How do I win back lapsed subscribers?
Build a segment of people with no play in 30 days and run a win-back journey with a goal of playing again.
Can I send live event reminders?
Yes, scheduled campaigns and event-based journeys both support this.
Can I limit how many alerts a person gets?
Yes. Time windows and waits control frequency.
Is the media pack included?
Yes, in both plans.
Keep subscribers watching, reading and renewingShort answers are in the FAQs.
Read the FAQs