Campaign wizard
Audience, channel, content, schedule and review, in one flow. Save as draft at any point.
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Campaigns and templates
One editor for every channel
One-off and scheduled sends with the same editor on email, SMS, WhatsApp and RCS.
Same customer profiles everywhereA person approves every sendWorks inside your rules
Campaign wizard · sample dataDraft
Step 1 · Audience
Cart abandoners, last 7 dayssegment
All subscribed customerssegment
Festival listlist
0people in this audience
Step 2 · Channel
Email
SMS
WhatsApp
RCS
WhatsApp uses an approved template. SMS asks India or Global first.
Step 3 · Content
Hi {{ first_name }}, your cart is waiting. Use FESTIVE10 before Sunday.
Preview · Neha
Hi Neha, your cart is waiting. Use FESTIVE10 before Sunday.
Live preview updates as you type.
Step 4 · Schedule
Send nowSchedule
Date and timeTomorrow, 10:00
Time zoneAsia/Kolkata
Step 5 · Review
Audience12,480 people
TemplateApproved
Test sendSent to you
Step 1 of 5
Choose the audience
A segment, a list or both.
From audience to review
Everything a send needs, in one place
Each step stands on its own, so a late change to the schedule does not touch the message.
Templates with live preview
Email, SMS, WhatsApp and RCS, with a preview as you write. Reuse saved templates.
EmailSMSWhatsAppRCS
A/B tests
Test a subject line or the content itself, then send the winner to the rest.
A
B
Liquid personalisation
Fields and conditions in every message, with the same syntax on every channel.
Hi {{ first_name }}, your order {{ order_id }} is ready.
Test sends
Send yourself a copy and check links and rendering before you commit.
Test sent to youjust now
Review with audience size
See the audience size and estimated reach before anything is scheduled.
0people · estimated reach
How a campaign goes out
Three steps from start to result
Pick the audience, write the message once, then check it before it goes. Nothing is sent until you schedule it.
Choose the audience
A segment, a list or both.
Choose an audience, a channel and the message, then send now or schedule. SMS asks India or Global first, and WhatsApp uses an approved template.
Write the message
Pick a template or start fresh, with Liquid where you need it.
Add a second version to run an A/B test and send the winner to the rest. Personalise with Liquid: names, order details and conditions work in email, SMS, WhatsApp and RCS.
Review and schedule
Check the reach, send a test, then schedule.
The review step shows audience size and estimated reach. Schedule in a time zone you choose, or send now.
Write once
One message, personal on every channel
Pick a contact and a channel. Liquid fills in the fields and conditions.
TemplateLiquid
Preview asSample contacts
A/B tests
Test two versions, send the winner to the rest
10%20%50%
Illustration with a sample audience of 10,000 people.
Find what works before the full send
Add a second version of the subject line or the content. Half of the test group gets each version, and the better one goes to everyone else.
- Test a subject line, or the content itself
- Reports show results per version and per channel
- Review the audience before anything is scheduled
Know the result
Reports for every send
Campaign reports show delivery, clicks, conversions and revenue per version and per channel.
Festive offer · sample data
| Channel | Delivered | Clicked | Converted | Revenue |
|---|
Numbers shown are a sample, not results from a real send.
One editor, four channels
What changes by channel
The editor, Liquid and live preview are the same. A few steps before sending depend on the channel.
| Channel | Before you send | Personalisation | Preview |
|---|---|---|---|
| Write in the editor or start from a saved template | Liquid fields and conditions | Live preview | |
| SMS | Choose India or Global first, and use a registered DLT template | Liquid, within the DLT template format | Live preview |
| Use an approved template | Liquid fields and conditions | Live preview | |
| RCS | Write in the same editor | Liquid fields and conditions | Live preview |
Campaign or Journey?
Run campaigns for moments, journeys for lifecycle
Campaign
Journey
Best for
Announcements and offers
Ongoing customer paths
Starts
At a date and time
On an event or segment entry
Content
One message
Many messages with waits
Reuse
Templates and audiences
Templates and journey versions
Where teams use Campaigns
Sends teams run first
Festival offer
Announce a sale on WhatsApp and email together.
Product launch
Tell every customer on their preferred channel.
Payment due reminder
Schedule SMS before the due date.
Newsletter
Send an email to a subscribed segment.
A/B subject test
Find the subject that earns more opens.
App update notice
Push and in-app to those on an old version.
FoxAI assists
Help with the message, a person approves
Draft the message
Describe the offer and review subject lines and copy options.
Best send time
Send each person the message at the time they usually open.
Template checks
Flags missing approvals and broken fields before you schedule.
Translate
English to Hindi drafts that a person approves.
Help Center
Guides to send your first campaign
Help
Send a campaign with an A/B test
Choose an audience, write the message, test two versions and schedule the send.
Help CenterHelp
Personalise messages with Liquid
Insert names, order details and conditions into any channel.
Help CenterHelp
Get a WhatsApp template approved
How to submit a template from Flowfox and what the statuses mean.
Help CenterHelp
Create your workspace and invite your team
Set up Flowfox and add the people who will send.
Help CenterFrom the blog
Playbooks for better sends
Blog
Festival offers that land on the right channel
Plan one offer across WhatsApp and email.
Playbook · 6 minBlog
How to write a subject line worth testing
Pick one thing to change and measure it.
Guide · 5 minBlog
Quiet hours: when not to send
Schedule inside hours customers expect.
Guide · 4 minBlog
Newsletter or campaign? Choosing the format
When a plain send is the right tool.
Opinion · 4 minBlog
Template approvals without the wait
Submit early and keep wording simple.
Guide · 6 minBlog
Campaigns or journeys? A quick way to choose
A short decision guide.
Guide · 3 minQuick answers
Common questions about Campaigns
Can I A/B test?
Yes, on subject lines and content.
Can I schedule?
Yes, until the campaign starts sending, in a time zone you choose.
Does Liquid work in SMS?
Yes, within the registered DLT template format.
How is a campaign different from a journey?
A campaign is a one-off send; a journey is an automated path.
Can I send on two channels at once?
Yes, with a journey or by creating one campaign per channel from the same audience.
Is there a limit on templates?
Limits depend on your plan. See pricing.
Questions about Campaigns?Scheduling, limits and setup are covered in the FAQs.
Read the FAQs