What you can send
Transactional, service and promotional text messages.
TransactionalServicePromotional
SMS
Text messages with the Indian rules built in
India or Global first, with DLT rules explained along the way.
Same editor, same consent rulesTest before every sendPart of one journey canvas
SMS · CreateConnecting
Connect
India or Global firstChoose
Sender ID, template, categoryDLT
Flowfox Default (Telnxo, India)Live
Create
Plain-text editorReady
Liquid personalisationOn
Character and segment counterLive
Send
Test send before launchDone
Consent checkedOn
A person approves the sendWaiting
Step 1 of 3
Connect
Set up SMS in your workspace.
SMS
Everything you need to send SMS
Write once, preview as the recipient will see it, send a test, then go live.
How setup works
Setup asks India or Global first. India sends follow DLT: sender ID, template and category.
IndiaGlobal
The editor
Plain-text editor with Liquid and a character and segment counter.
Plain textLiquidCounter
Delivery options
Flowfox Default is Telnxo for India. Connect Infobip, Routee, Twilio, Plivo, Karix or Sinch if you prefer.
Telnxo for IndiaYour provider
Test before you send
Send a test to yourself and preview the message as the recipient will see it.
Test sendPreview
Same journey canvas
Use it in a campaign, or as one step in a journey with other channels.
CampaignJourney
From setup to your first SMS send
Three steps to your first send
Write once, preview as the recipient will see it, send a test, then go live.
Connect
Set up SMS in your workspace.
Choose India or Global. India sends follow DLT: sender ID, template and category.
Create
Write the message in the editor.
Write plain text with Liquid and watch the character and segment counter.
Send
Use it in a campaign or a journey.
Send a test, then a person approves the launch. Consent is checked before each send.
Try it
Set up DLT, write and send, with checks built in
Add sample DLT details, watch the segment counter, then see what has to be done before a person can approve a send.
Sample sender, template and audience. Nothing is sent from this page.
SMS: campaign or journey?
Pick the right way to send
Campaign
Journey
Best for
One-off or scheduled sends
Paths over days or weeks
Starts
At a date and time you pick
On an event or segment entry
Steps
One message per audience
Waits, splits, many messages
Ends
After the send
At a goal
Use campaigns for announcements and journeys for ongoing SMS paths.
Campaign or journey?
Pick the situation closest to yours.
Pick a situation to see the right fit.
Where teams use SMS
Messages that fit the channel
Welcome message
Greet new people and guide them to the first action.
Order and delivery updates
Tell customers what is happening with their order.
Payment reminders
Notify before and after a due date.
Win-back
Reach people before they leave for good.
Festival offers
Time a message around a shopping moment.
Feedback request
Ask after a purchase or a support chat.
FoxAI assists
Help with SMS, a person decides
FoxAI picks when SMS fits
FoxAI chooses the channel each person responds to and falls back from SMS if a message is not delivered or read.
Best time per person
Send time is chosen inside your quiet hours and windows.
Draft the journey
Describe a goal and review the journey drafted with SMS steps.
Content assist
Variants for a person to approve before sending.
Help Center
Guides for SMS
Help
Send your first campaign
Pick a segment, a channel and a time, then send.
Help CenterHelp
Build your first journey
Start from a trigger, add a wait and a goal.
Help CenterHelp
Personalise with Liquid
Use names, fallbacks and conditions in a message.
Help CenterHelp
Import your contacts
Bring a list in from a file.
Help CenterFrom the blog
Playbooks for SMS
Blog
A plain guide to DLT for SMS in India
Registration, headers and templates.
Guide · 6 minBlog
Writing SMS under 160 characters
What counts as a segment.
Guide · 4 minBlog
Transactional, service or promotional?
Pick the category before you write.
Explainer · 4 minBlog
When SMS is the right fallback
After email and WhatsApp.
Playbook · 5 minBlog
Payment reminders that get read
Timing and wording.
Playbook · 4 minBlog
Testing an SMS before launch
What to check on a real phone.
Checklist · 3 minQuick answers
Short answers about SMS
What are DLT rules?
In India, SMS follows DLT: you register your entity, sender ID (header) and each template with your operator. Flowfox asks for the template ID when you save a template and shows its approval status.
How do I set up SMS?
Setup asks India or Global first. India sends follow DLT: sender ID, template and category.
Which delivery options does SMS support?
Flowfox Default is Telnxo for India. Connect Infobip, Routee, Twilio, Plivo, Karix or Sinch if you prefer.
Is consent checked for SMS?
Yes. Consent is checked per channel before each send.
Can I use SMS in a journey?
Yes. SMS can be a step in a journey, with fallback to another channel.
Can I test a SMS message first?
Yes. Send a test and preview the message as the recipient will see it.
Send your first SMS messageShort answers are in the FAQs.
Read the FAQs