Block library
Text, images, buttons, products, columns and dividers. Save blocks and templates to reuse.
Saved blocksMy templates
Email builder
Drag-and-drop email that matches the product
Blocks, rows and theme styling, with dynamic content, and a shared media library for every image you send.
Same customer profiles everywhereA person approves every sendWorks inside your rules
Email builder · sampleChoosing
Pick a starting point
Festival offerMy templates
Welcome emailMy templates
Order updateMy templates
Blank canvasStart fresh
Blocks and Liquid
Hero image
Hi
{{ first_name }}, your picks are inLast order:
{{ last_order_date }}Shop the collection
Preview and test
DesktopMobileDark
Hi Neha, your picks are in
Sample contact filled in
Test sent to your inbox
Step 1 of 3
Start from a template
Or from a blank canvas.
Design, personalise, preview
Everything for an email that looks like yours
Switch between desktop, mobile and dark mode while you work.
Liquid tags
Insert fields such as lifetime value, order count and last order date, with fallback values.
last_order_date12 Oct 2026
lifetime_value₹14,200
Three previews
Desktop, mobile and dark mode, with a sample contact.
DesktopMobileDark
Send test
Check the real thing in your own inbox before the real send.
Test sent to your inbox
Image picker
Connected to the media library that every channel can use.
Media libraryEmail · SMS · WhatsApp
Same look as Flowfox
Teams do not need to switch tools. Build where you already work.
One editorEvery channel
From blank page to sent
Three steps from start to result
Build email from blocks, add Liquid where you need it, and check every view before the real send.
Start from a template
Or from a blank canvas.
Reuse a saved template, or begin from your own HTML where the source allows and check the preview.
Add blocks and Liquid
Drag, drop and personalise.
Build from text, images, buttons, products, columns and dividers. Add Liquid to any block, with fallback values.
Preview and test
Check each view, then send a test.
Desktop, mobile and dark mode with a sample contact, then a test to your own inbox before the real send.
Try the builder
Build an email, personalise it, check it
Click a block to edit it, add blocks and Liquid fields, switch contact and view. Pick the contact with no name to see a fallback do its job.
Add a block
Insert Liquid
Preview as
Select a block to edit it. Liquid fields fill in from the contact you choose.
Sample contacts and content, for illustration.
Email builder or Plain text email?
Use the builder for designed mail
Email builder
Plain text email
Best for
Designed newsletters and offers
Short personal notes and alerts
Effort
Drag, drop and style
Type and send
Personalisation
Fields, conditions and dynamic blocks
Fields only
Preview
Desktop, mobile and dark
Single view
Use the builder for designed mail and plain text for personal messages.
Where teams use the Email builder
Jobs the builder does
Product newsletter
Combine blocks into a branded issue.
Order update
Pull the order details into the message.
Welcome email
Reuse a saved welcome template.
Festival offer
Swap hero blocks for each festival.
Win-back email
Insert last order date and lifetime value.
Digest
Repeat a block for each item.
FoxAI assists
Help with the draft, a person decides
Draft an email
Describe the offer and review the layout and copy.
Subject lines
Suggests subject lines you pick from and edit.
Rendering checks
Flags images without alt text and broken links.
Tone
Rewrite a paragraph shorter, warmer or more formal.
Help Center
Guides for building email
Help
Personalise messages with Liquid
Insert names, order details and conditions into any channel.
Help CenterHelp
Send a campaign with an A/B test
Choose an audience, write the message, test two versions and schedule.
Help CenterHelp
Connect your own email provider
Flowfox Default sends through MigoSMTP. Or connect your own.
Help CenterHelp
Create your workspace and invite your team
Set up Flowfox and add the people who will use it.
Help CenterFrom the blog
Playbooks for better email
Blog
Build one email template your whole team can reuse
Saved blocks keep every message on brand.
Guide · 5 minBlog
Liquid fallbacks: never send a blank first name
Default values for fields a contact might not have.
Guide · 4 minBlog
Design for dark mode without redoing your emails
What to check in the dark preview.
Playbook · 5 minBlog
A festival email in under an hour
Swap the hero block, keep the rest.
Playbook · 6 minBlog
Plain text or designed? A quick way to choose
Match the format to the message.
Opinion · 4 minBlog
Test before you send: a short checklist
Three views and one test message.
Checklist · 3 minQuick answers
Common questions about the Email builder
Do I need to write HTML?
No, but you can edit the code of a block if you want to.
Can I reuse designs?
Yes. Save blocks and templates.
Is dark mode supported?
Preview shows how a message looks in light and dark mode, alongside desktop and mobile.
Which delivery provider is used?
Flowfox Default is MigoSMTP. You can connect your own.
Can I import my own HTML?
Yes, you can start from your HTML where the source allows. Check the preview.
Where are images stored?
In the media library, which every channel can use.
Questions about the Email builder?Delivery, templates and limits are covered in the FAQs.
Read the FAQs