What you can send
Newsletters, transactional messages and journey email.
NewsletterTransactionalJourney
Email
Email that reads well and lands
Newsletters, transactional and journey email, with a drag-and-drop builder.
Same editor, same consent rulesTest before every sendPart of one journey canvas
Email · CreateConnecting
Connect
Flowfox Default (MigoSMTP)Live
Sending domainVerify
Your own providerOptional
Create
Drag-and-drop builderReady
Liquid personalisationOn
A/B testOptional
Send
Test send before launchDone
Consent checkedOn
A person approves the sendWaiting
Step 1 of 3
Connect
Set up Email in your workspace.
Email
Everything you need to send Email
Write once, preview as the recipient will see it, send a test, then go live.
How setup works
Choose Flowfox Default (MigoSMTP) or connect your own provider. Verify your sending domain.
ConnectVerify domainSend
The editor
Drag-and-drop builder, Liquid personalisation and A/B tests.
Drag and dropLiquidA/B test
Delivery options
Flowfox Default is MigoSMTP. You can also connect your own SMTP, Mailjet, Mailgun, SendGrid, SES or Mailtrap.
MigoSMTPYour provider
Consent and frequency caps
Consent is checked before each send, and caps count every channel.
Per channelFrequency caps
Test before launch
Send a test and preview on phone and desktop before any live send.
Test sendPhoneDesktop
From setup to your first Email send
Three steps to your first send
Write once, preview as the recipient will see it, send a test, then go live.
Connect
Set up Email in your workspace.
Choose Flowfox Default (MigoSMTP) or connect your own provider, then verify your sending domain.
Create
Write the message in the editor.
Drag and drop the layout, personalise with Liquid and preview on phone and desktop.
Send
Use it in a campaign or a journey.
Send a test, then a person approves the launch. Consent is checked before each send.
Try it
Connect, create and send, with checks built in
Verify a sample domain, personalise a message, then see what has to be done before a person can approve a send.
Sample domain, audience and message. Nothing is sent from this page.
Email: campaign or journey?
Pick the right way to send
Campaign
Journey
Best for
One-off or scheduled sends
Paths over days or weeks
Starts
At a date and time you pick
On an event or segment entry
Steps
One message per audience
Waits, splits, many messages
Ends
After the send
At a goal
Use campaigns for announcements and journeys for ongoing Email paths.
Campaign or journey?
Pick the situation closest to yours.
Pick a situation to see the right fit.
Where teams use Email
Messages that fit the inbox
Welcome message
Greet new people and guide them to the first action.
Order and delivery updates
Tell customers what is happening with their order.
Payment reminders
Notify before and after a due date.
Win-back
Reach people before they leave for good.
Festival offers
Time a message around a shopping moment.
Feedback request
Ask after a purchase or a support chat.
FoxAI assists
Help with Email, a person decides
FoxAI picks when Email fits
Chooses the channel each person responds to and falls back from Email if a message is not delivered or read.
Best time per person
Send time is chosen inside your quiet hours and windows.
Draft the journey
Describe a goal and review the journey drafted with Email steps.
Content assist
Variants for a person to approve before sending.
Help Center
Guides for Email
Help
Connect your own email provider
Flowfox Default sends through MigoSMTP. Or connect your own.
Help CenterHelp
Personalise with Liquid
Use names, fallbacks and conditions in a message.
Help CenterHelp
Send your first campaign
Pick a segment, a channel and a time, then send.
Help CenterHelp
Build your first journey
Start from a trigger, add a wait and a goal.
Help CenterFrom the blog
Playbooks for Email
Blog
Why inbox placement depends on setup
Domain, list quality and consent.
Explainer · 5 minBlog
Subject lines that read well on a phone
Short, specific, honest.
Guide · 4 minBlog
A first welcome email, step by step
From trigger to test send.
Playbook · 5 minBlog
Liquid fallbacks for missing names
Never send a blank greeting.
Guide · 3 minBlog
Newsletter or journey: which to build
Match the tool to the message.
Guide · 4 minBlog
A pre-send checklist for email
What to check before launch.
Checklist · 3 minQuick answers
Short answers about Email
Why does inbox placement depend on setup?
Sender domain authentication, list quality and consent all affect where email lands. Flowfox shows the setup steps for the delivery option you choose, and you can send a test before any live send.
How do I set up Email?
Choose Flowfox Default (MigoSMTP) or connect your own provider. Verify your sending domain.
Which delivery options does Email support?
Flowfox Default is MigoSMTP. You can also connect your own SMTP, Mailjet, Mailgun, SendGrid, SES or Mailtrap.
Is consent checked for Email?
Yes. Consent is checked per channel before each send.
Can I use Email in a journey?
Yes. Email can be a step in a journey, with fallback to another channel.
Can I test an Email message first?
Yes. Send a test and preview the message as the recipient will see it.
Send your first Email messageShort answers are in the FAQs.
Read the FAQs