■ INDUSTRY PACK
Move new sign-ups to their first result
Product teams use Flowfox to see who activated, who stalled and who is about to leave, and to act on it in the product and by message.
Included in every plan. Plans in rupees from ₹4,999 a month, delivery included.
Live preview · sample data
LIVE PREVIEW · SAMPLE DATA
■ INCLUDED IN THE PACK
Everything you need to send on day one
Journey templates
Eight ready-made journeys for SaaS, each ending in a goal.
Message templates
Wording written for the channel, ready for DLT or Meta approval.
Starter segments
Four audiences you can use on day one.
Starter dashboard
The numbers this industry watches most.
Data schema
Events and attributes to send, with their properties.
■ TEMPLATE LIBRARY
Eight journeys for SaaS, ready to edit
Each template shows its path from trigger to goal. Install one, change the wait, channel or wording, validate it and go live.
Welcome and setup
Activation nudge
Trial to paid
Feature adoption
Invite teammates
Renewal reminder
Churn risk outreach
Product news digest
■ DATA SCHEMA
The events and attributes to send
Send these from your app, site or system by SDK or API. The schema is inferred from incoming data and can be locked.
Four audiences on day one
■ ONBOARDING PLAN
From empty workspace to a live journey in a week
A guided checklist walks you through each step. Timing depends on how quickly your data and templates are approved.
Connect and import
Create the workspace, connect a data source or SDK and import your contacts with the import wizard.
Install the pack
Install the SaaS pack, map your events to the schema and approve the first message templates.
Go live
Validate the first journey, run a test send and go live. Watch the counts per step.
■ GOOD PRACTICE
Rules this industry should set early
- Message from the product too: in-app tips beat email for in-product steps.
- Define one activation event and make it the goal of onboarding journeys.
- Keep billing messages separate from marketing.
- Honour unsubscribe on product news but not on billing notices.
The numbers to watch
Customer engagement for SaaS
Activation is the first job
A SaaS sign-up that does nothing in the first week rarely becomes a customer. Engagement for SaaS starts with the product: what did the person do, and what is the next useful step?
Flowfox reads product events, so a journey can send an in-app tip when a step is missed and an email only if the tip is ignored.
Trial conversion without pressure
Show value before asking for money. A day-seven recap of what the account has done, followed by a reminder near the end of the trial and a clear offer, converts better than repeated discounts.
- Recap real usage
- Remind close to trial end
- Make the next step a single link
Renewal and expansion
Renewals are a journey too. Start 30 days out with a usage summary, remind at seven days and flag accounts whose usage has fallen.
Churn prediction with plain drivers
Churn scores show the main drivers, such as days since last visit or support tickets, so a customer success team knows why an account is at risk and can act.
■ OTHER INDUSTRIES
Looking at another sector?
Pick the one event that shows a customer got value, such as project_created, and use it as the goal of onboarding journeys.
Yes. In-app messages are triggered by events and use the same templates and consent rules.
Yes. Keep them in separate templates and journeys, and treat unsubscribe differently for each.
Journeys can follow trial days, recap usage and offer a plan near the end of the trial.
It scores each contact for risk of leaving and shows the main drivers. You can build a segment from the high-risk group.
BigQuery and Amazon S3 are available in FlowConnect.
Yes. Events and attributes can be sent by SDK or API, and webhooks report status.
Yes, in both plans.
Move new sign-ups to their first result
Start a free workspace, connect a data source and send your first journey, or book a guided demo.