Journey templates
Eight ready-made journeys for Fintech & BFSI, each ending in a goal.
Industry pack
Onboard, activate and retain customers in a regulated space
Banks, NBFCs, lenders, wealth and payment apps use Flowfox to move customers from sign-up to a first transaction, remind them before due dates and keep consent on record.
8 journey templates4 starter segments6 events in the schema
Fintech & BFSI · PackInstalling
Install
KYC is IncompleteOn
Started over 24 hours agoOn
Consent is GrantedOn
Map
kyc_startedMapped
kyc_completedMapped
card_activatedMapped
Go live
Journey validatedDone
Test sendDone
A person approvesWaiting
Step 1 of 3
Install the pack
8 journeys, 4 segments and the data schema, added to your workspace.
Included in the pack
Everything you need to send on day one
8journey templates
4starter segments
6events in the schema
6attributes in the schema
1starter dashboard
Message templates
Wording written for the channel, ready for DLT or Meta approval.
Starter segments
Four audiences you can use on day one.
Starter dashboard
The numbers this industry watches most.
Data schema
Events and attributes to send, with their properties.
Template library
Eight journeys for Fintech & BFSI, ready to edit
Pick a template to see its path from trigger to goal. Install it, change the wait or the channels, send a test and approve it.
Sample workspace and sample counts. Nothing is sent from this page.
Data schema
The events and attributes to send
Send these from your app, site or system by SDK or API. The schema is inferred from incoming data and can be locked.
Schema (12 items)
kyc_startedEventkyc_completedEventcard_activatedEventemi_dueEventpayment_failedEventtransaction_completedEventkyc_statusAttributeproduct_typeAttributecredit_limit_bandAttributedue_dateAttributeconsent_offersAttributepreferred_channelAttributeFour starter segments
KYC stalledkyc_status is Incomplete and started over 24 hours ago
EMI due soondue_date within 3 days and payment not made
Dormant 60 daysNo transaction in 60 days and consent_offers is Yes
New card, not usedcard_activated is Yes and no transaction in 7 days
Onboarding plan
From empty workspace to a live journey in a week
A guided checklist walks you through each step. Timing depends on how quickly your data and templates are approved.
Connect and import
Create the workspace, connect a data source or SDK and import your contacts with the import wizard.
Install the pack
Install the Fintech & BFSI pack, map your events to the schema and approve the first message templates.
Go live
Validate the first journey, run a test send and go live. Watch the counts per step.
Measure
The numbers to watch
MetricWhat it tells you
KYC completion rateShows whether nudges recover stalled sign-ups.
On-time payment rateShows whether reminders reduce missed dues.
Card activation within 7 daysShows how quickly a new card starts to be used.
Opt-out rate on offersWarns you when offer messages are too frequent.
Guide
Customer engagement for fintech and BFSI
Why fintech engagement is different
A bank or lender cannot treat every message the same. A reminder that a payment is due is a service message. An offer for a new product is promotional. They differ in consent, in timing and in the rules that apply, and a good engagement platform keeps them apart.
Flowfox lets you keep service and promotional templates in separate libraries, attach consent as a rule on a segment and send each type on the right channel.
The journeys most fintech teams start with
Start where money is lost. Stalled KYC, missed payments and unused cards cost most. A KYC nudge journey follows people who stop at step two, waits a day and reminds them on the channel they use. An EMI reminder journey sends one message three days before the due date and a second the day before, then stops when the payment arrives.
- KYC completion nudges
- EMI and bill due reminders
- Card and account activation
- First-transaction offers
- Dormant account win-back
Channels that fit regulated messaging
SMS and WhatsApp carry the time-sensitive messages. Push and in-app work for customers who have the app. Email is the right place for statements and longer explanations. In Flowfox one journey can use all of them, and a wait step lets a lower-cost channel go first.
Measuring what matters
Track completion and payment outcomes rather than opens. Funnels show the exact step where KYC drops. A goal on each journey ends the path when the customer completes the task, so nobody is reminded after they have paid.
Other industries
Looking at another sector?
Help Center
Guides for Fintech & BFSI
Help
Install an industry pack
Add the journeys, segments and schema to your workspace.
Help CenterHelp
Build your first journey
Start from a trigger, add a wait and a goal.
Help CenterHelp
Send your first event
Send an event so a journey can react to it.
Help CenterHelp
Import your contacts
Bring a list in from a file.
Help CenterFrom the blog
Playbooks for Fintech & BFSI
Blog
KYC completion nudge: from trigger to goal
Every step, in plain words.
Playbook · 5 minBlog
EMI due reminder, step by step
Edit the wait, the channel and the wording.
Playbook · 5 minBlog
Which events to send first for Fintech & BFSI
Start small, grow the schema.
Guide · 4 minBlog
What to measure for Fintech & BFSI
KYC completion rate and more.
Explainer · 4 minBlog
Editing a template before go-live
Validate, test, approve.
Checklist · 3 minBlog
Card activation: wording that gets approved
For DLT and Meta review.
Guide · 5 minQuick answers
Short answers about Fintech & BFSI
Can Flowfox keep service and promotional messages separate?
Yes. Templates, journeys and consent rules can be kept apart, so reminders and offers follow different paths and different consent checks.
How does Flowfox handle consent?
Consent is recorded per channel on each profile and can be used as a rule in a segment. A journey checks it before each send.
Does the pack include DLT-ready SMS templates?
The pack includes SMS wording written for the DLT template format. You still register the templates with your operator before sending in India.
Can I send EMI reminders on WhatsApp?
Yes, using a WhatsApp template that Meta has approved. The approval status is shown on the template.
How do I stop a reminder after the customer pays?
Set the payment event as the journey goal. When the event arrives, the person leaves the journey.
Is the fintech pack included in my plan?
Industry packs are included in both plans. See the pricing page for limits.
Onboard, activate and retain customers in a regulated spaceShort answers are in the FAQs.
Read the FAQs