Journey templates
Eight ready-made journeys for E-commerce & D2C, each ending in a goal.
Industry pack
Turn browsers into repeat buyers
Online stores and D2C brands use Flowfox to recover carts, keep customers informed about orders and bring buyers back for the next purchase, on the channel each shopper reads.
8 journey templates4 starter segments6 events in the schema
E-commerce & D2C · PackInstalling
Install
Cart is Not emptyOn
Updated over 1 hour agoOn
Purchased is NoOn
Map
product_viewedMapped
cart_updatedMapped
checkout_startedMapped
Go live
Journey validatedDone
Test sendDone
A person approvesWaiting
Step 1 of 3
Install the pack
8 journeys, 4 segments and the data schema, added to your workspace.
Included in the pack
Everything you need to send on day one
8journey templates
4starter segments
6events in the schema
6attributes in the schema
1starter dashboard
Message templates
Wording written for the channel, ready for DLT or Meta approval.
Starter segments
Four audiences you can use on day one.
Starter dashboard
The numbers this industry watches most.
Data schema
Events and attributes to send, with their properties.
Template library
Eight journeys for E-commerce & D2C, ready to edit
Pick a template to see its path from trigger to goal. Install it, change the wait or the channels, send a test and approve it.
Sample workspace and sample counts. Nothing is sent from this page.
Data schema
The events and attributes to send
Send these from your app, site or system by SDK or API. The schema is inferred from incoming data and can be locked.
Schema (12 items)
product_viewedEventcart_updatedEventcheckout_startedEventorder_placedEventorder_dispatchedEventorder_deliveredEventlast_order_dateAttributeorder_countAttributelifetime_valueAttributefavourite_categoryAttributecoupon_usedAttributepreferred_channelAttributeFour starter segments
Cart abandonersCart not empty, updated over 1 hour ago, no order
Repeat buyersorder_count 3 or more
Lapsed 60 daysNo order in 60 days
High valuelifetime_value in the top band
Onboarding plan
From empty workspace to a live journey in a week
A guided checklist walks you through each step. Timing depends on how quickly your data and templates are approved.
Connect and import
Create the workspace, connect a data source or SDK and import your contacts with the import wizard.
Install the pack
Install the E-commerce & D2C pack, map your events to the schema and approve the first message templates.
Go live
Validate the first journey, run a test send and go live. Watch the counts per step.
Measure
The numbers to watch
MetricWhat it tells you
Cart recovery rateShare of abandoned carts that become orders.
Repeat purchase rateShows whether retention journeys work.
Revenue per messageCompares channels fairly.
Unsubscribe rateWarns about over-messaging.
Guide
Customer engagement for e-commerce and D2C
From one-off orders to repeat customers
Most online stores spend heavily to win a first order and far less to win the second. Engagement closes that gap. After an order, the customer should hear about shipping, delivery and, later, something relevant to buy next.
Flowfox treats these as journeys driven by the events your store sends, so each message follows what the shopper did rather than a calendar.
Cart and browse recovery done carefully
Cart recovery works because the shopper already showed intent. Send the first reminder after an hour, on WhatsApp where consent exists, and the second by email the next day. Add an order goal so the journey stops at purchase.
- Use wait steps and time windows
- End on the order goal
- Test the offer against a holdout
Order updates are engagement too
Confirmation, dispatch and out-for-delivery messages are read more closely than any promotion. They are also a trusted place to suggest a related item or ask for a review a few days later.
Festival and promotional calendars
India’s shopping calendar is dense. The festival calendar in Flowfox suggests plans for each moment, and the catalog brings products and coupons into the message.
Other industries
Looking at another sector?
Help Center
Guides for E-commerce & D2C
Help
Install an industry pack
Add the journeys, segments and schema to your workspace.
Help CenterHelp
Build your first journey
Start from a trigger, add a wait and a goal.
Help CenterHelp
Send your first event
Send an event so a journey can react to it.
Help CenterHelp
Import your contacts
Bring a list in from a file.
Help CenterFrom the blog
Playbooks for E-commerce & D2C
Blog
Abandoned cart: from trigger to goal
Every step, in plain words.
Playbook · 5 minBlog
Browse abandonment, step by step
Edit the wait, the channel and the wording.
Playbook · 5 minBlog
Which events to send first for E-commerce & D2C
Start small, grow the schema.
Guide · 4 minBlog
What to measure for E-commerce & D2C
Cart recovery rate and more.
Explainer · 4 minBlog
Editing a template before go-live
Validate, test, approve.
Checklist · 3 minBlog
Order confirmation and shipping: wording that gets approved
For DLT and Meta review.
Guide · 5 minQuick answers
Short answers about E-commerce & D2C
How do I recover abandoned carts with Flowfox?
Send cart_updated events from your store, build a journey that waits an hour, checks for an order and then sends a reminder on WhatsApp or email. Set order_placed as the goal.
Can I show products inside a message?
Yes. The catalog lets messages pull in products and coupons.
Does it work with Shopify?
Shopify is one of the connections in FlowConnect. You can also send events by SDK or API.
How do I measure what an offer added?
Keep a holdout group out of the journey and compare conversion against the group that received it.
Can I send order updates on SMS and WhatsApp?
Yes. Both are supported, with DLT rules for India SMS and Meta approval for WhatsApp templates.
Is the e-commerce pack included?
Yes, industry packs are included in both plans.
Turn browsers into repeat buyersShort answers are in the FAQs.
Read the FAQs