What you can send
Mobile push and web push notifications.
Mobile pushWeb push
Push
Mobile and web push
Reach people on their phone or browser, with a phone-frame preview.
Same editor, same consent rulesTest before every sendPart of one journey canvas
Push · CreateConnecting
Connect
Install the SDKStep 1
Device tokens register automaticallyLive
Mobile and web pushOn
Create
Title, body and imageReady
Action buttonsReady
Phone-frame previewOn
Send
Test send before launchDone
Consent checkedOn
A person approves the sendWaiting
Step 1 of 3
Connect
Set up Push in your workspace.
Push
Everything you need to send Push
Write once, preview as the recipient will see it, send a test, then go live.
How setup works
Install the SDK; device tokens register automatically.
SDKDevice tokens
The editor
Title, body, image and action buttons with a phone-frame preview.
TitleImageButtons
Delivery options
Delivered to the devices that registered.
Registered devices
Test before you send
Send a test to yourself and preview the message as the recipient will see it.
Test sendPhone preview
Same journey canvas
Use it in a campaign, or as one step in a journey with other channels.
CampaignJourney
From setup to your first Push send
Three steps to your first send
Write once, preview as the recipient will see it, send a test, then go live.
Connect
Set up Push in your workspace.
Install the SDK; device tokens register automatically and attach to the person profile.
Create
Write the message in the editor.
Write a title and body, add an image and buttons, and preview it in a phone frame.
Send
Use it in a campaign or a journey.
Send a test to your device, then a person approves the launch. Consent is checked before each send.
Try it
Register devices, write and send, with checks built in
Simulate device registration, build a notification with a phone preview, then see what has to be done before a person can approve a send.
Sample devices, notification and audience. Nothing is sent from this page.
Push: campaign or journey?
Pick the right way to send
Campaign
Journey
Best for
One-off or scheduled sends
Paths over days or weeks
Starts
At a date and time you pick
On an event or segment entry
Steps
One message per audience
Waits, splits, many messages
Ends
After the send
At a goal
Use campaigns for announcements and journeys for ongoing Push paths.
Campaign or journey?
Pick the situation closest to yours.
Pick a situation to see the right fit.
Where teams use Push
Messages that fit the channel
Welcome message
Greet new people and guide them to the first action.
Order and delivery updates
Tell customers what is happening with their order.
Payment reminders
Notify before and after a due date.
Win-back
Reach people before they leave for good.
Festival offers
Time a message around a shopping moment.
Feedback request
Ask after a purchase or a support chat.
FoxAI assists
Help with Push, a person decides
FoxAI picks when Push fits
FoxAI chooses the channel each person responds to and falls back from Push if a message is not delivered or read.
Best time per person
Send time is chosen inside your quiet hours and windows.
Draft the journey
Describe a goal and review the journey drafted with Push steps.
Content assist
Variants for a person to approve before sending.
Help Center
Guides for Push
Help
Send your first event
Send an event so a journey can react to it.
Help CenterHelp
Send your first campaign
Pick a segment, a channel and a time, then send.
Help CenterHelp
Build your first journey
Start from a trigger, add a wait and a goal.
Help CenterHelp
Personalise with Liquid
Use names, fallbacks and conditions in a message.
Help CenterFrom the blog
Playbooks for Push
Blog
Push that people keep on
Frequency and relevance.
Guide · 4 minBlog
Mobile push or web push?
What each is good for.
Explainer · 4 minBlog
Titles and bodies that fit a lock screen
Short, specific, useful.
Guide · 3 minBlog
When to use in-app instead
Richer moments, no interruption.
Guide · 4 minBlog
A push step in a journey
After a wait, before a fallback.
Playbook · 5 minBlog
Testing push on a real device
What to check before launch.
Checklist · 3 minQuick answers
Short answers about Push
How do device tokens register?
Install the SDK in your app or add the web SDK to your site. Device tokens register automatically and attach to the person profile.
How do I set up Push?
Install the SDK; device tokens register automatically.
Which delivery options does Push support?
Delivered to the devices that registered.
Is consent checked for Push?
Yes. Consent is checked per channel before each send.
Can I use Push in a journey?
Yes. Push can be a step in a journey, with fallback to another channel.
Can I test a Push message first?
Yes. Send a test and preview the message as the recipient will see it.
Send your first Push messageShort answers are in the FAQs.
Read the FAQs