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Campaigns and templatesUpdated 30 Oct 2026

Personalise messages with Liquid

Insert names, order details and conditions into any channel with Liquid tags.

SK
Written by Sneha Kulkarni
Content Designer
  • Published30 Oct 2026
  • Read time1 min
  • Length77 words
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Insert a field

Type two curly brackets, then the attribute name: {{first_name}}. Add a fallback so a missing value does not leave a gap: {{first_name | default: "there"}}.

Add a condition

Use if tags to show different text. For example, show a line only to customers with more than three orders. Conditions work in email, SMS, WhatsApp and RCS templates.

Preview and test

The editor previews a sample contact. Send a test to check formatting on a real device.

Frequently asked questions

Does Liquid work in SMS?

Yes, but keep the message within the DLT template format.

Where do I find the field names?

The attribute list shows every field and where it is used.

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