Industry packs are ready for eight industries. Start from journeys built for yours.Browse packs

■ FOXAI • INTELLIGENCE LAYER OF FLOWFOX


FoxAI is the intelligence layer of the Flowfox customer engagement platform. It works inside journeys and campaigns rather than as a separate tool, so a decision it makes appears as a step you can see, test and change.

Book a demo
No separate tool Human approves everything Works inside your rules

JOURNEY CANVAS · ONBOARDING

TRIGGER

Signs up

New user event fires

TIMING

Wait 1 hour

Then check opens

CONDITION

Opened?

Welcome email opened?

YES

EMAIL

Email: Tips

Send the tips email

NO

WHATSAPP

WhatsApp: Nudge

Gentle reminder

0

ENTERED

0

IN PROGRESS

0.0%

GOAL RATE

VALIDATE

0 PROBLEMS

Rules applied before FoxAI judgement

Quiet hours 10 PM – 8 AM respected

Frequency cap · max 3 per week

Fallback channel connected

Nothing sends until a person presses Go live.

LIVE PREVIEW · SAMPLE DATA

EMAIL✦SMS✦WHATSAPP✦RCS✦PUSH✦IN-APP✦EMAIL✦SMS✦WHATSAPP✦RCS✦PUSH✦IN-APP✦EMAIL✦SMS✦WHATSAPP✦RCS✦PUSH✦IN-APP✦EMAIL✦SMS✦WHATSAPP✦RCS✦PUSH✦IN-APP✦

■ CAPABILITIES — 01

Every card runs a live mini-console. Select any job to inspect it below — every output stays editable, testable and reversible. Use the badge on each card to switch that job on or off.

Channel choice per personFoxAI picks the channel each person responds to, and falls back to the next one if a message is not delivered or read inside your wait window.Picks channel each person responds toFalls back if not delivered/readYour rules applied firstLIVE PREVIEW
Email Sending
WhatsAppQueued
Send-time optimisationEach person receives the message when they are most likely to open it, inside the quiet hours and time windows you set.Per-person send timeInside quiet hours and windowsFallback when there is no historyLIVE PREVIEW
12A6A12P7–9P PEAK11P
Churn and purchase propensityScores every contact for risk of leaving or likelihood to buy, shows the main drivers and builds a segment from the group.Risk and likelihood scoresMain drivers in plain wordsBuild a segment from a scoreLIVE PREVIEW
87%

Visits ↓ 30d

Opens ↓

Tickets ↑

Journey copilotDescribe a goal in plain words and FoxAI drafts the journey on the canvas. You edit it, press Validate and decide when it goes live.Describe goal in plain wordsReview drafted journeyValidate before go-liveLIVE PREVIEW
Step 1Wait 3 days
Step 2WhatsApp offer
Validate2 warnings
Content assistSubject lines, message variants and translations between English and Hindi, in the tone you set. A person approves every message.Subject lines and variantsEnglish and Hindi draftsA person approvesLIVE PREVIEW
Your cart misses youEN
आपका कार्ट इंतज़ार कर रहा हैHI
Pending reviewRequired
Journey insightsFoxAI points to the step where people drop off and suggests a change, so the team knows what to test next.Where people drop offWhat to test nextLinked to the canvasLIVE PREVIEW
Sign-up
100%
Profile
76%
Email verify
−18%
First action
31%

SAMPLE VIEW — FAKE UI PREVIEW

Channel decision — Priya S.

Email · 1st choice Sending…
WhatsApp · fallback Sending…

FoxAI waits your set window, then falls back automatically…

94.2%

delivered on first or fallback channel · sample data

ILLUSTRATIVE PREVIEW — NOT LIVE CUSTOMER DATA

■ CONTROL — 02

Built to be checked,
not trusted blindly

AT A GLANCE — 01 / 06

Now viewing: See every decision. Each FoxAI choice appears as a visible step on the canvas — channel, time and reason — never a hidden black box.

■ HOW IT WORKS — 03

RIGHT MOMENT, INSIDE YOUR WINDOWS

1

Step 1 — Connect your data

Contacts, events and transactions arrive through SDK, imports or FlowConnect.

2

Step 2 — Set the guardrails

Choose channels, quiet hours, frequency caps and goal that ends path.

3

Step 3 — Let FoxAI orchestrate

FoxAI picks channel and time per person. You watch live counts on canvas and adjust.

TRY IT — JOURNEY COPILOT (DEMO)

Describe a goal in plain words

Your drafted journey will appear here.
Nothing sends without your approval.

■ COMPARE — 04

Rules only or Rules plus FoxAI?

CAPABILITY Rules only Rules plus FoxAI
ChannelYou pick oneFoxAI picks per person with fallback
Send timeOne time for everyonePer-person inside your windows
AudienceStatic rulesRules plus scores
ControlYou decide everythingYou still approve everything

Note: FoxAI adds judgement inside the rules you set; it does not replace them.

■ USE CASES — 05

Where teams use FoxAI

Win-back before churn

Score risk early, reach people on their best channel before they leave.

Cart recovery

Per-person timing and fallback channels to bring carts back.

Onboarding

Guide new users step by step, on the channel they actually read.

Festival campaigns

High-volume moments with caps, quiet hours and Hindi drafts built in.

Payment reminders

Gentle, well-timed reminders that respect frequency caps.

Journey review

Find the drop-off step and know exactly what to test next.

■ AI FEATURES — 06

AI features that help, with a person in charge

COPILOT

Journey copilot

Describe a goal in plain words. FoxAI drafts the journey on the canvas for you to edit and validate.

PREDICTIVE

Churn and purchase

Risk and likelihood scores with drivers in plain words, ready to become segments.

GUARDRAILS

Guardrails

Quiet hours, caps, windows and eligibility — enforced before any AI judgement runs.

ASSIST

Content assist

Subject lines, variants and English ↔ Hindi drafts in your tone. Approved by a person, always.

Note: AI output is a starting point. A person reviews and approves before anything is sent.

■ BEST PRACTICES — 07

Get it right from the start

01

Start with one journey

Pick a single high-value journey — cart recovery or win-back — and let FoxAI prove itself there first.

02

Set guardrails before you start

Channels, quiet hours, frequency caps and the goal that ends the path. FoxAI works inside them.

03

Keep a rules-only holdout

Hold back a small group on your old rules so you can compare results honestly.

04

Review scores weekly

Check the top churn drivers. If the drivers look wrong, your data inputs need attention.

05

Approve like an editor

Treat AI copy as a first draft. Read every variant aloud before it goes to customers.

06

Test one change at a time

Use journey insights to pick a single step to test. Change it, measure, then move on.

■ FAQ — 08

Questions, answered plainly

Eight questions teams ask before putting FoxAI in a live journey.

Still curious? Talk to us →

No. Your rules — channels, quiet hours, frequency caps and eligibility — are applied first. FoxAI adds judgement inside the rules you set; it does not replace them.

A person does. Drafted journeys, segments and messages wait for review and approval. You edit on the canvas, press Validate, and decide when anything goes live.

Email, SMS, WhatsApp and Push — the channels in your Flowfox journeys. FoxAI picks per person and falls back to the next channel if a message is not delivered or read inside your wait window.

Each person receives the message when they are most likely to open it, but only inside the quiet hours and time windows you set. When there is no history for a person, FoxAI uses your fallback time.

Contacts, events and transactions, arriving through the SDK, imports or FlowConnect. More consistent history means better channel and timing choices; with no history, your rules and fallbacks apply.

Yes. Content assist drafts subject lines, message variants and translations between English and Hindi in the tone you set. A person approves every message before it is sent.

FoxAI scores every contact for risk of leaving or likelihood to buy, and shows the main drivers in plain words. You can build a segment directly from a score group and use it in a journey.

Yes. FoxAI works inside journeys and campaigns, per journey. Keep it on where it helps, switch it off where you want rules only, and compare both paths on the canvas with live counts.

▲

Ready to put FoxAI in your journeys?

Start with one journey. Set your guardrails, let FoxAI choose channel and moment — and approve everything yourself.

Start free

See your own customers in Flowfox this week.

Start a free workspace, connect a data source and send your first journey. Or book a guided demo.