■ DASHBOARD AND ANALYTICS
See how every send performed
One place for sends, deliveries, opens, clicks, conversions and active contacts, with date range and channel filters.
Included in every plan. Plans in rupees from ₹4,999 a month, delivery included.
Charts read from pre-computed rollups, so they load fast
LIVE PREVIEW · SAMPLE DATA
■ CAPABILITIES
Six views, one data model
Click a figure to see who is in it, then export the list or turn it into a segment.
■ CONTROL
Built to be checked, not trusted blindly
AT A GLANCE — 01 / 06
■ HOW IT WORKS
Three steps from start to result
Pick a range and channel
Set the date range and the channels you care about.
Open a funnel, path or cohort
Choose the view that answers your question.
Click a number
See the contacts behind it, export them or build a segment.
■ OVERVIEW
What Flowfox analytics tells you, and what to do with it
What you can measure
Flowfox analytics covers six views: funnels, paths, retention, cohorts, campaign performance and revenue. Each one reads from the same customer profiles, so a number on a chart is always the same people you can open, segment and message.
A funnel shows how many people move through ordered steps and where they leave. A path view shows what people did before and after a key event. Retention and cohort views show whether the customers you won in a given month are still active.
From a chart to an action
Every figure is clickable. Select the drop-off between two funnel steps and Flowfox creates a segment of those people. Send that segment a journey, or compare it with a group that did convert.
Campaign reports show delivery, opens, clicks, conversions and revenue per channel, so you can compare SMS, WhatsApp, email and push on the same goal rather than on different vanity numbers.
Fast to open, easy to trust
Charts read from pre-computed rollups, so large date ranges load quickly. The definition of each metric sits next to it, and exports to CSV keep the same definitions.
Because analytics is part of the same platform as journeys and campaigns, there is no separate tool to connect and no data to reconcile.
■ COMPARE
Dashboards or Funnels and paths?
| COMPARE | Dashboards | Funnels and paths |
|---|---|---|
| Best for | A daily read on sends and delivery | Finding where people drop off or go next |
| Question it answers | How did we do? | Why did we lose them, and what did they do instead? |
| Output | Tiles and trends | Steps, paths and cohorts you can act on |
| Next action | Open a campaign or journey | Save the people as a segment |
Note: Most teams use both: the dashboard to notice, funnels and paths to explain.
■ USE CASES
Where teams use Analytics
Weekly marketing review
One view of sends, deliveries and conversions by channel.
Onboarding drop-off
Find the step where new signups stop.
Campaign comparison
Put SMS, WhatsApp and email on the same goal.
Churn check
Watch retention by signup month.
Festival campaigns
Compare this season with the last.
Leadership report
Export tables to CSV with the same metric definitions.
■ FOXAI
AI features that help, with a person in charge
Ask in plain words
Type a question such as "who dropped off after step two?" and review the funnel it builds.
Spot the drop before it shows
Scores flag cohorts whose activity is slowing so you can act early.
Unusual changes
A note appears when a metric moves outside its usual range.
Explain a chart
A short plain-language summary of what changed and where to look.
■ BEST PRACTICES
Get it right from the start
Define the goal first
Pick one conversion event so every chart answers the same question.
Compare like with like
Use the same date range and channel when you compare campaigns.
Open the people
Click a number before you trust it and check who is in it.
Use cohorts for retention
Averages hide new customers who leave early.
Save the audience
Turn a funnel step into a segment while the question is fresh.
Export with definitions
CSV keeps the same metric definitions as the screen.
Funnels, paths, retention, cohorts, campaign performance and revenue. All are included in both plans.
Yes. Select the people at any step and save them as a segment, then use that segment in a journey or a campaign.
Yes, to CSV, with the same metric definitions as on screen.
No. Analytics reads from the same profiles and events that power your journeys.
Send events from your app or import contacts. Reports fill in as data arrives.
Charts read from pre-computed rollups and refresh frequently. The page shows when it last updated.
Yes, when you send transactions. Revenue appears next to engagement for each campaign and journey.
Yes. Confirm current limits on the pricing page.
■ RELATED READING
Guides from the help centre
Read a funnel and find the drop-off
A funnel shows how many people move through ordered steps and where they leave.
Read more CONTACTS AND DATASend your first event with the web SDK
Add the SDK to your site, identify a person and send an event that shows up on their profile.
Read more SEGMENTS AND LISTSBuild a segment with nested rules
Combine rules with AND and OR, watch the live count and save the audience.
Read more GETTING STARTEDCreate your workspace and invite your team
Set up a Flowfox workspace in a few minutes, choose your region and bring in the people who will use it.
Read more■ WORKS WELL WITH
Connects to the rest of the platform
See Analytics with your own data
Start a free workspace, connect a data source and send your first journey, or book a guided demo.