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Contacts and dataUpdated 30 Oct 2026

Send your first event with the web SDK

Add the SDK to your site, identify a person and send an event that shows up on their profile.

RV
Written by Rohan Verma
Senior Solutions Engineer
  • Published30 Oct 2026
  • Read time1 min
  • Length118 words
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Add the SDK

Create an SDK app in Settings, then copy its key. Add the script to your site and initialise it with the key. Each app has its own key.

Snippets on this page are illustrative. Method names will match the SDK shipped with your workspace.

flowfox.init("YOUR_APP_KEY");

Identify and track

Call identify when you know who the person is, and track when they do something. Events carry properties, such as the plan or the amount.

flowfox.identify("user_8412", { email: "priya@acme.in" }); flowfox.track("plan_viewed", { plan: "Growth" });

Check it arrived

Open Contacts, find the person and look at the activity timeline. The event appears within moments, and the schema lists plan_viewed with its property.

Frequently asked questions

Do I need a developer?

A developer adds the snippet once. After that marketers can use the events without code.

Can I send events from my server?

Yes, by REST API with an API key.

Is the schema locked?

No. It is inferred from incoming data until you lock it.

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