Nested rule groups
Combine rules with AND and OR, in groups inside groups. Mix profile and behaviour rules.
AND
OR City is Jaipur · City is Pune
Added to cart, last 24h
Segments, lists and tags
Audiences that update themselves
Build segments that stay current, or keep fixed lists for imports and manual groups.
Same customer profiles everywhereA person approves every sendWorks inside your rules
Segment builder · sample dataDraft
Cart abandoners
BehaviourAdded to cartin the last 24 hours
AND
TransactionsPlaced an order0 times in the last 24 hours
+ Add a rule or a group
Live count
All contacts48,200
Added to cart6,840
And no order2,310
Neha R.Jaipur · cart 2h ago
Sana K.Pune · cart 5h ago
Rohan D.Jaipur · cart 9h ago
Use the segment
JourneyCart recovery · entry audience
CampaignFestive offer · recipients
SegmentInside High-value customers
In use, so it cannot be deleted by mistake.
Step 1 of 3
Add rules
Pick a family and a field. Values come from your data.
Rules, lists and tags
Everything for knowing who to reach
Fields suggest values from your own data, so nobody types an attribute name by hand.
Ten filter families
Profile, behaviour, transactions, engagement, device, subscription, audience, time, advanced and real-time.
ProfileBehaviourTransactionsEngagement+6
Live count and sample members
The count and a sample of members update as you edit the rules.
0people right now
Static lists
For hand-managed groups, such as a webinar attendee file. Member counts and import history, with columns mapped on import.
webinar_attendees.csvsample
Columns mapped3 of 3
Coloured tags with detail pages
Tag contacts by hand and open a detail page for each tag.
VIPWebinarPartnerPress
Safe to delete
A segment in use cannot be deleted by mistake. The segment page lists every journey that uses it.
In use by 2 live items. Release first.
Rules, not lists
Three steps from start to result
A segment is a saved set of rules. People enter and leave it as their data changes, so the audience you send to today is never the one you exported last month.
Add rules
Pick a family and a field. Values come from your data.
Fields suggest values from your own data, so nobody types an attribute name by hand. Combine rule groups with AND and OR, and nest groups to express real conditions.
Watch the count
See the live count and sample members as you build.
The count and a sample of members update as you edit, so you can see the audience before you send anything to it.
Use it
Start a journey or send a campaign to the segment.
Use a segment in a journey as the entry audience, in a campaign as the recipient set or as a condition inside another segment.
Try it
Build a segment and watch the count
Switch rules on and off, then change AND to OR. The count and the sample members follow.
RulesSample contacts
48,200people in this segment
Illustration with a sample audience of 48,200 contacts. Real counts come from your own data.
Filters
Ten filter families, one rule builder
Filters cover profile, behaviour, transactions, engagement, device, subscription, audience, time, advanced and real-time conditions.
Profile
City, language, lifetime value
Behaviour
Added to cart, opened the app
Transactions
Orders and spend
Engagement
Opens and clicks
Device
App version and platform
Subscription
Subscribed or not, per channel
Audience
Other segments, lists, journeys and campaigns by name
Time
Joined in the last 7 days
Advanced
Custom conditions
Real-time
Conditions evaluated as events arrive
Safe by design
A segment in use cannot be deleted by mistake
Cart abandoners, last 24 hoursSample segment
Cart recoveryJourney · live
Festive offerCampaign · scheduled
See where it is used, then release it
A segment that a live journey or campaign uses cannot be deleted until you release it. The segment page lists where it is used.
- See every journey and campaign that uses the segment
- Release it from each, then delete
- Lists and tags are managed by you; segments are managed by rules
Static list or Live segment?
Start with a segment unless you need a fixed group
Static list
Live segment
Best for
Imports and hand-picked groups
Audiences that follow behaviour
Updates
Only when you change it
Continuously, as people change
Typical use
A conference attendee file
Cart abandoners in the last 24 hours
Safe to delete
Yes, if unused
Only after journeys release it
Where teams use Segments
Audiences teams build first
Abandoned cart audience
People who added to cart but did not buy.
Win-back group
Customers inactive for 30 days.
High-value customers
Lifetime value above a threshold you set.
New signups
Joined in the last 7 days and not yet active.
Region and language
Send in the right language to the right city.
Suppression group
People who should not get promotions.
FoxAI assists
Help with the audience, a person decides
Describe the audience
Say who you mean in plain words and review the rules it builds.
Likely to buy or leave
Use churn and purchase scores as segment filters.
Overlapping audiences
See when two journeys target the same people.
Name and explain
Suggested names and a one-line description for each segment.
Help Center
Guides to build your first segment
Help
Build a segment with nested rules
Combine rules with AND and OR, watch the live count and save the audience.
Help CenterHelp
Import contacts with the import wizard
Map each column and choose what happens to people who already exist.
Help CenterHelp
Build and validate your first journey
Edit a template, press Validate, fix every problem and go live.
Help CenterHelp
Create your workspace and invite your team
Set up Flowfox and add the people who will use it.
Help CenterFrom the blog
Playbooks for sharper audiences
Blog
Segments that follow behaviour, not exports
Why a saved rule beats last month's list.
Playbook · 6 minBlog
Abandoned cart audiences, step by step
Rules for people who added to cart but did not buy.
Playbook · 5 minBlog
Win-back groups worth building
Define inactive customers and what to send them.
Guide · 6 minBlog
Suppression groups: who should not get promotions
Protect trust by excluding the right people.
Guide · 4 minBlog
Lists, tags or segments? A quick way to choose
Which one fits which job.
Opinion · 4 minBlog
Region and language segments done right
Send in the right language to the right city.
Guide · 5 minQuick answers
Common questions about Segments
Do segments update on their own?
Yes. Membership changes as people match or stop matching.
Can I combine behaviour with attributes?
Yes. A single segment can mix events, transactions and profile fields.
Why can I not delete a segment?
Because a journey or campaign uses it. Release it first.
Are industry segments included?
Yes. Each industry pack installs starter segments.
How fast does a segment update?
Membership refreshes continuously as events arrive. The page shows the latest count.
Can I export a segment?
Yes, to CSV from the segment page.
Questions about Segments?Rules, lists and limits are covered in the FAQs.
Read the FAQs