Business messages with media and buttons
Connect a business account and send approved templates.
Included in every plan. Plans in rupees from ₹4,999 a month, delivery included.
Test send before launch
LIVE PREVIEW · SAMPLE DATA
■ CAPABILITIES
Everything you need to send WhatsApp
Write once, preview as the recipient will see it, send a test, then go live.
■ CONTROL
WhatsApp with checks built in
AT A GLANCE — 01 / 06
■ HOW IT WORKS
From setup to your first WhatsApp send
Connect
Set up WhatsApp in your workspace.
Create
Write the message in the editor.
Send
Use it in a campaign or a journey.
■ OVERVIEW
WhatsApp in Flowfox: what it does and how it works
What you can send
Utility, marketing and service messages with rich media and buttons.
How setup works
Connect your WhatsApp Business account. Templates need Meta approval before they can be sent.
The editor
Template editor with a preview of media and buttons.
Delivery options
Sent through your connected business account. Template status shows on every template.
Where it fits
WhatsApp is one of the channels in Flowfox. Use it on its own in a campaign, or as one step in a journey that also uses other channels, with consent and frequency caps checked across all of them.
■ COMPARE
WhatsApp: campaign or journey?
| COMPARE | Campaign | Journey |
|---|---|---|
| Best for | One-off or scheduled sends | Paths over days or weeks |
| Starts | At a date and time you pick | On an event or segment entry |
| Steps | One message per audience | Waits, splits, many messages |
| Ends | After the send | At a goal |
Note: Use campaigns for announcements and journeys for ongoing WhatsApp paths.
■ USE CASES
Where teams use WhatsApp
Welcome message
Greet new people and guide them to the first action.
Order and delivery updates
Tell customers what is happening with their order.
Payment reminders
Notify before and after a due date.
Win-back
Reach people before they leave for good.
Festival offers
Time a message around a shopping moment.
Feedback request
Ask after a purchase or a support chat.
■ FOXAI
AI features that help, with a person in charge
FoxAI picks when WhatsApp fits
FoxAI chooses the channel each person responds to and falls back from WhatsApp if a message is not delivered or read.
Best time per person
Send time is chosen inside your quiet hours and windows.
Draft the journey
Describe a goal and review the journey drafted with WhatsApp steps.
Content assist
Variants for a person to approve before sending.
■ BEST PRACTICES
Get it right from the start
Write templates people want to read
Short, specific and with a clear next step.
Use buttons for the next action
Quick replies and links reduce typing.
Watch template status
Only approved templates can be sent.
Test before launch
Send a test and review the preview.
Set a goal
End the path for people who convert.
Watch the live counts
Per-step numbers show where people wait or leave.
Yes. Business-initiated messages use templates that Meta approves. Submit the template from Flowfox and its status updates on its own.
Connect your WhatsApp Business account. Templates need Meta approval before they can be sent.
Sent through your connected business account. Template status shows on every template.
Yes. Consent is checked per channel before each send.
Yes. WhatsApp can be a step in a journey, with fallback to another channel.
Yes. Send a test and preview the message as the recipient will see it.
■ WORKS WELL WITH
Connects to the rest of the platform
Send your first WhatsApp message
Start a free workspace, connect a data source and send your first journey, or book a guided demo.