Journey templates
Eight ready-made journeys for Edtech, each ending in a goal.
Industry pack
Fill classes, keep learners on track
Schools, coaching brands and course platforms use Flowfox to follow up enquiries, remind learners about classes and bring back those who drift.
8 journey templates4 starter segments6 events in the schema
Edtech · PackInstalling
Install
Enquiry is OpenOn
Demo class is Not bookedOn
Enquired within 7 daysOn
Map
enquiry_submittedMapped
demo_bookedMapped
class_attendedMapped
Go live
Journey validatedDone
Test sendDone
A person approvesWaiting
Step 1 of 3
Install the pack
8 journeys, 4 segments and the data schema, added to your workspace.
Included in the pack
Everything you need to send on day one
8journey templates
4starter segments
6events in the schema
6attributes in the schema
1starter dashboard
Message templates
Wording written for the channel, ready for DLT or Meta approval.
Starter segments
Four audiences you can use on day one.
Starter dashboard
The numbers this industry watches most.
Data schema
Events and attributes to send, with their properties.
Template library
Eight journeys for Edtech, ready to edit
Pick a template to see its path from trigger to goal. Install it, change the wait or the channels, send a test and approve it.
Sample workspace and sample counts. Nothing is sent from this page.
Data schema
The events and attributes to send
Send these from your app, site or system by SDK or API. The schema is inferred from incoming data and can be locked.
Schema (12 items)
enquiry_submittedEventdemo_bookedEventclass_attendedEventlesson_completedEventassignment_submittedEventfee_paidEventcourseAttributebatchAttributeprogress_percentAttributeguardian_contactAttributefee_due_dateAttributepreferred_languageAttributeFour starter segments
Open enquiriesEnquiry open and demo not booked
Missed two classesclass_attended false twice in 14 days
Fee duefee_due_date within 5 days
Near completionprogress_percent 80 or more
Onboarding plan
From empty workspace to a live journey in a week
A guided checklist walks you through each step. Timing depends on how quickly your data and templates are approved.
Connect and import
Create the workspace, connect a data source or SDK and import your contacts with the import wizard.
Install the pack
Install the Edtech pack, map your events to the schema and approve the first message templates.
Go live
Validate the first journey, run a test send and go live. Watch the counts per step.
Measure
The numbers to watch
MetricWhat it tells you
Enquiry to demo rateShows whether follow-up is fast enough.
Class attendanceShows if reminders work.
Completion rateShows learner retention.
On-time fee paymentShows if reminders reduce overdue fees.
Guide
Customer engagement for edtech
Speed wins enquiries
A learner who enquires and hears back in two hours is far likelier to book a demo than one who waits two days. A journey that fires on the enquiry and offers slots on WhatsApp makes that speed routine.
Keeping learners on track
Attendance and assignment submission predict completion. Reminders before a class, a recording after a missed one and a nudge before a deadline keep learners moving.
- Class reminders
- Catch-up after a missed class
- Assignment nudges
- Completion encouragement
Parents, students and fees
Many edtech brands message more than one person per learner. Store the guardian contact as an attribute and use it for fee and attendance messages, with consent.
Festival and admission seasons
Admission seasons have deadlines. The festival calendar and scheduled campaigns help plan reminders, and countdown journeys keep each cohort informed.
Other industries
Looking at another sector?
Help Center
Guides for Edtech
Help
Install an industry pack
Add the journeys, segments and schema to your workspace.
Help CenterHelp
Build your first journey
Start from a trigger, add a wait and a goal.
Help CenterHelp
Send your first event
Send an event so a journey can react to it.
Help CenterHelp
Import your contacts
Bring a list in from a file.
Help CenterFrom the blog
Playbooks for Edtech
Blog
Enquiry follow-up: from trigger to goal
Every step, in plain words.
Playbook · 5 minBlog
Demo class reminder, step by step
Edit the wait, the channel and the wording.
Playbook · 5 minBlog
Which events to send first for Edtech
Start small, grow the schema.
Guide · 4 minBlog
What to measure for Edtech
Enquiry to demo rate and more.
Explainer · 4 minBlog
Editing a template before go-live
Validate, test, approve.
Checklist · 3 minBlog
Admission and enrolment: wording that gets approved
For DLT and Meta review.
Guide · 5 minQuick answers
Short answers about Edtech
How fast can Flowfox follow up an enquiry?
A journey can start the moment the enquiry event arrives and send a WhatsApp or SMS within minutes.
Can I message parents and students separately?
Yes. Store each contact and consent as attributes, and target them with different journeys.
Can I send class reminders by push?
Yes, if the learner uses your app. WhatsApp and SMS are alternatives.
How do I send recordings after a missed class?
Send a class_attended event with a false result, and use it to trigger a message with the link.
Does the pack include fee reminder templates?
Yes, written for SMS and WhatsApp, to be approved before use.
Is the edtech pack included?
Yes, in both plans.
Fill classes, keep learners on trackShort answers are in the FAQs.
Read the FAQs