■ DATA MODEL AND DEVELOPERS
Define what Flowfox knows about people
Attributes, events and transactions you define, with SDK apps, webhooks and an integration list.
Included in every plan. Plans in rupees from ₹4,999 a month, delivery included.
Every attribute shows where it is used
LIVE PREVIEW · SAMPLE DATA
■ CAPABILITIES
The pieces of your data model
Send an event and its properties appear. Lock the schema when you are ready.
■ CONTROL
Built to be checked, not trusted blindly
AT A GLANCE — 01 / 06
■ HOW IT WORKS
Three steps from start to result
Send data
Call the SDK or the API with an event.
Review the schema
Attributes and properties appear as they arrive.
Lock it
Stop unexpected fields from creeping in.
■ OVERVIEW
The Flowfox data model: attributes, events and transactions
Three building blocks
Attributes describe a person. Events record what a person did. Transactions record an order or a payment in your workspace currency. Together they are enough to describe a bank customer, a shopper, a learner or a patient without a custom data warehouse.
Schema without surprises
The schema is inferred from incoming data until you lock it. Locking prevents unexpected fields. Every attribute and event shows the segments, journeys and templates that use it.
Industry packs install the schema for your sector, so event names such as order_placed or loan_applied exist before the first send.
Getting data in
Use the web, Android and iOS SDKs, the REST API, a file import or FlowConnect. All routes write to the same model.
■ COMPARE
Attributes or Events?
| COMPARE | Attributes | Events |
|---|---|---|
| Describes | Who a person is | What a person did |
| Changes | Updated in place | Added as a new record each time |
| Example | City, plan, language | Order placed, app opened |
| Used for | Filters and personalisation | Triggers, funnels and goals |
Note: Use attributes for state and events for actions.
■ USE CASES
Where teams use Data model
Industry schema on day one
Packs add the attributes and events for your sector.
Web and app events
Send from the SDK with a key per app.
Orders and payments
Record transactions for lifetime value.
Server-side events
Post events from your backend with a signed request.
Schema review
See each field and where it is used.
Clean-up before launch
Remove fields nobody needs.
■ FOXAI
AI features that help, with a person in charge
Map my fields
Paste a sample payload and review the suggested attributes and events.
Data you are missing
Suggests events that would improve churn or purchase scores.
Inconsistent names
Flags the same thing sent under two different names.
Document the model
Generates a plain-language description for each field.
■ BEST PRACTICES
Get it right from the start
Name events as past-tense actions
"order_placed" reads better than "order".
Decide the identifier early
Pick user ID, email or phone before you send data.
Keep properties flat
Simple properties are easier to filter on.
Use one key per app
Rotate a key without affecting other apps.
Check the schema often
Unused fields add noise.
Lock the model before launch
Review the schema with the whole team.
Yes. Locking stops unexpected attributes and events from being added.
An order or payment with an amount in your currency. Lifetime value and order count come from transactions.
They add the events and attributes common in that industry. You can edit or extend them.
Yes. Attributes can be arrays and nested objects.
Yes. Custom attributes and events can be added at any time.
For SDK and API events, yes. Imports and FlowConnect need no code.
Limits depend on your plan. Confirm on the pricing page.
Every attribute and event shows the segments and journeys that use it.
■ RELATED READING
Guides from the help centre
Understand attributes, events and transactions
Three building blocks describe what Flowfox knows about a person and what they do.
Read more CONTACTS AND DATASend your first event with the web SDK
Add the SDK to your site, identify a person and send an event that shows up on their profile.
Read more CONTACTS AND DATAImport contacts with the import wizard
Bring people into Flowfox from a file, mapping each column and choosing what happens to people who already exist.
Read more GETTING STARTEDCreate your workspace and invite your team
Set up a Flowfox workspace in a few minutes, choose your region and bring in the people who will use it.
Read more■ WORKS WELL WITH
Connects to the rest of the platform
See Data model with your own data
Start a free workspace, connect a data source and send your first journey, or book a guided demo.