Wait steps
A wait delays the next step by a time, or until a time window opens, such as 9 am to 8 pm. A wait can also count from a date attribute, for example three days before a due date.
Goals
A goal is an event or a condition that ends the journey for a person. Set the goal to the outcome you want, such as order_placed. If someone reaches it while waiting, they leave the journey and receive nothing more.
Common mistakes
Forgetting the goal is the main one. A cart reminder without an order goal can message someone after they have bought. Another is a wait that ends at night; use a time window to avoid it.
Frequently asked questions
Can a journey have more than one goal?
Yes. Reaching any goal ends the journey.
What time zone do windows use?
The one you choose for the workspace or the journey.
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