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Solutions / Retention and win-back

■ USE CASE

Re-engage lapsed customers with the right offer

Most customers go quiet before they leave. Reach them while they still remember you.

Included in every plan. Plans in rupees from ₹4,999 a month, delivery included.

■ WHAT IT DOES

Parts of the platform you will use

Segments

Lapsed by days since last visit or order.

Journeys

Waits and offers that stop on return.

Campaigns

A/B tests on the offer.

Analytics

Retention cohorts by week.

■ FIVE EXAMPLE JOURNEYS

Starting points you can copy

Lapsed 30 days

A gentle reminder of what is new.

Email · Push

Lapsed 60 days

An offer, tested against a holdout group.

WhatsApp · SMS

Back in stock

Tells people who viewed an item.

Push · Email

Anniversary

A thank-you on the date they joined.

Email

Loyalty tier change

Celebrates a new tier.

In-app · Email

■ HOW IT WORKS

Three steps

1

Pick an example

Start from a template.

2

Change it to fit

Edit the segment, timing and message.

3

Validate and go live

Fix every problem before launch.

■ RELATED

Keep going

▲

Re-engage lapsed customers with the right offer

Start a free workspace, connect a data source and send your first journey, or book a guided demo.

See your own customers in Flowfox this week.

Start a free workspace, connect a data source and send your first journey. Or book a guided demo.