■ GLOSSARY
Marketing and data terms in plain language
Short definitions for the words you will meet in Flowfox.
Included in every plan. Plans in rupees from ₹4,999 a month, delivery included.
Attribute
A fact about a person, such as their city or plan.
Event
Something a person did, with a name, a time and properties.
Segment
A group of people that updates itself when its rules match.
Journey
An automated path of messages and waits triggered by what someone does.
Churn
When a customer stops using or buying from you.
Cohort
A group of people who started in the same week or month, tracked over time.
Funnel
Ordered steps people move through, with the drop-off between them.
Liquid
A simple template language for personalising messages.
DLT
India’s registry for commercial SMS senders and templates.
RCS
Rich messaging on supported phones, with cards and buttons.
Webhook
A call one system makes to another when something happens.
Consent
A person’s recorded permission to be messaged on a channel.
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Marketing and data terms in plain language
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