Channels / DLT and Meta approval
■ APPROVAL
How template approval works for SMS and WhatsApp
Two approval systems, explained in plain steps, with the status shown on every template.
Included in every plan. Plans in rupees from ₹4,999 a month, delivery included.
Check status
LIVE PREVIEW · SAMPLE DATA
■ CAPABILITIES
Everything you need to send DLT and Meta approval
Two approval systems, explained in plain steps, with the status shown on every template.
■ CONTROL
DLT and Meta approval with checks built in
AT A GLANCE — 01 / 06
■ HOW IT WORKS
From setup to your first DLT and Meta approval send
Create the template
In the Flowfox editor.
Submit for approval
DLT portal or Meta.
Send once approved
Status updates on its own.
■ OVERVIEW
DLT and Meta approval in Flowfox: what it does and how it works
SMS: DLT in India
Register your entity, header (sender ID) and template with your operator’s DLT portal. Flowfox asks for the template ID when you save.
WhatsApp: Meta approval
Submit the template from Flowfox. Meta reviews it. Status shows as pending, approved or rejected.
Where it shows up
Both statuses appear on the template and in the campaign review step.
If a template is rejected
The reason is shown so you can edit and resubmit.
Where it fits
DLT and Meta approval is one of the channels in Flowfox. Use it on its own in a campaign, or as one step in a journey that also uses other channels, with consent and frequency caps checked across all of them.
■ COMPARE
DLT and Meta approval: campaign or journey?
| COMPARE | Campaign | Journey |
|---|---|---|
| Best for | One-off or scheduled sends | Paths over days or weeks |
| Starts | At a date and time you pick | On an event or segment entry |
| Steps | One message per audience | Waits, splits, many messages |
| Ends | After the send | At a goal |
Note: Use campaigns for announcements and journeys for ongoing DLT and Meta approval paths.
■ USE CASES
Where teams use DLT and Meta approval
Welcome message
Greet new people and guide them to the first action.
Order and delivery updates
Tell customers what is happening with their order.
Payment reminders
Notify before and after a due date.
Win-back
Reach people before they leave for good.
Festival offers
Time a message around a shopping moment.
Feedback request
Ask after a purchase or a support chat.
■ FOXAI
AI features that help, with a person in charge
FoxAI picks when DLT and Meta approval fits
FoxAI chooses the channel each person responds to and falls back from DLT and Meta approval if a message is not delivered or read.
Best time per person
Send time is chosen inside your quiet hours and windows.
Draft the journey
Describe a goal and review the journey drafted with DLT and Meta approval steps.
Content assist
Variants for a person to approve before sending.
■ BEST PRACTICES
Get it right from the start
Submit early
Approval can take time and must finish before a send.
Keep copy close to the approved text
Changes may need a new approval.
Track status on the template
Only approved templates can be used.
Test before launch
Send a test and review the preview.
Set a goal
End the path for people who convert.
Watch the live counts
Per-step numbers show where people wait or leave.
■ QUESTIONS
Questions, answered plainly
Short answers about DLT and Meta approval.
Still curious? Talk to us →Timing depends on the operator or Meta, so submit templates early. Flowfox shows the status on every template and updates it automatically.
Submit the template from Flowfox. Meta reviews it. Status shows as pending, approved or rejected.
The reason is shown so you can edit and resubmit.
Yes. Consent is checked per channel before each send.
Yes. DLT and Meta approval can be a step in a journey, with fallback to another channel.
Yes. Send a test and preview the message as the recipient will see it.
■ WORKS WELL WITH
Connects to the rest of the platform
Send your first DLT and Meta approval message
Start a free workspace, connect a data source and send your first journey, or book a guided demo.